This is good news. Li Ziqi will return to the public view.

On December 27, 2022, MCN Institute Weinian announced through a document that it had formally reached a settlement with Li Ziqi.

After disappearing for more than 500 days, Li Ziqi returned to the public’s view. After a long time of extreme tension, her lawsuit with her old employer, Hangzhou Weinian, finally ushered in reconciliation.
The break was caused by a bowl of snail powder
In September 2016, Liu Tongming found Li Ziqi through microblog private messages and expressed his desire to cooperate with her. Li Ziqi also agreed with Liu Tongming’s packaging concept, so the two parties hit it off. However, the early cooperation mode was also very simple:
Li Ziqi continued to produce high-quality original videos. Hangzhou Weinian tailored promotion plans for Li Ziqi. Under Liu Tongming’s operation, Li Ziqi’s IP value soared, and Li Ziqi became more and more confident in Liu Tongming.
Since 2017, the cooperation mode has been upgraded to the joint venture mode. The two parties jointly invested in the establishment of Sichuan Ziqi Culture Communication Co., Ltd. Although Li Ziqi and Weinian are the owners of the new company, from the perspective of equity composition, Hangzhou Weinian holds 51% of the shares, Li Jiajia (Li Ziqi’s real name) holds 49%, and the actual controller of Ziqi Culture is still Liu Tongming.
In 2020, Li Ziqi’s brand Snail Powder became a popular online brand once it was launched. Its monthly sales reached 1 million yuan, and its annual GMV reached nearly 2 billion yuan. This data has exceeded the annual revenue of most A-share listed companies. In October 2020 and July 2021, it obtained equity financing and strategic financing with a large amount of capital. At that time, Weinman carried out seven rounds of financing, and its valuation reached billions. At the same time, Li Ziqi, who had long resented Weinian because of the sales of snail powder, was finally unbearable, and the conflict was imminent.


According to incomplete statistics, up to now, the number of fans dropped from the whole network has exceeded 5.3 million.

The Baidu index shows that Li Ziqi stopped broadcasting in July this year, and there was a small peak in the search volume and popularity of the keyword Li Ziqi. After Weinian officially announced reconciliation, its Baidu index did not change significantly, and netizens responded calmly.
